2018-19 Administration & Business Affairs Report of Accomplishments (Annual Report)
This was the third year in a row I had the opportunity to design the annual report for Administration & Business Affairs (ABA). The challenge in design for this communication piece is that ABA’s particular mission on campus is often less focused on students and far more on overall University operations in support of students; to be frank, because they operate as the hero behind the scenes there isn’t a lot of visual documentation of those efforts.
Knowing how text-heavy the document was going to be, my solution was a brighter more minimalist approach to the graphics used opting for a repeating geometric element to unify all spreads, used from cover to headers, or even more subtly as background texture elements. These elements were supported with campus beauty photography with a general focus and colors and fonts from the University brand identity’s standard voice. This was a significant departure from previous years that were much heavier graphically and pulled more directly from the formal palette with heavy use of dark greens. This solution ultimately served to give the document its own distinction among University branded collateral and previous editions. It also ended up being my favorite printed report to date but I say that with the utmost subjective enthusiasm.
Finished Size: 8.5 x 11 Saddle Stitched Book, 20 Page Count
Quantity Produced: 500 est.
Ink/Toner Process: 4/4
Material: 100# Mohawk Everyday Digital Silk Text (Inside Pages) 100# Mohawk Everyday Digital Silk Cover (Cover)
Equipment Used: HP Indigo 5500
